YéYé
From the “Yeah” of English-language beat music, French yé-yé emerged in the 1960s as more than just a translation of its English pendant. It developed into a musical genre of its own, giving rise to famous singers such as Francoise Hardy and Jane Birkin. YéYé embodies the spirit of the 60s, as well as strong, independent and unique women.
Mod
The Mod subculture is another major influence for Mademoiselle YéYé’s fashion. The subculture originated among adolescents from the English working-class who, in the 1960s, wanted to break away from their backgrounds with their elegant, sophisticated fashion style. Among other things, motor scooters and parkas became characteristic of the movement. The Mod Target as the logo of the movement originally came from the corkade, used by the Royal Air Force, and is also reflected in the logo of Mademoiselle YéYé.